moovel is a tech company which aims to make cities smarter through a new mobility ecosystem that combines car-sharing, ride-hailing, parking, charging, and multimodality from a single source. The past 4 years, as part of the moovel team, I have shaped an online presence which reflects the modern and innovative position of the company within their field.
Using strong and simple grid geometry and confident typography, we created quick and effective digital guidelines.
We kept the layout clean, clear and simple and therefore, white space was used generously to ensure breathing space.
The colour palette was strong yet minimal. Imagery and backgrounds were subtly treated to draw out shiny colour and grey hues in order to categorise informative content.
Ultimately, we've created a corporate website which put the product front and center and educate users about the benefits of transforming cities by providing the most convenient and sustainable mobility options.